Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Friday, September 26


Sorry for the lack of substantial updates from us this week. Much more to come shortly. In the meantime here is something interesting for you to watch.

Based out of NYC is a relatively new underground group to the block, fittingly called The Retro Kidz. The crew consists of 8 members who's style and musicality attempt to pay homage to iconic pop culture and hip hop music of the 1980's. Growing up first hand during this decade leaves us with a trunk full of memories, to many to categorize and sort through, but it sure was FRESH. It was a time where the foundation of hip hop culture was laid, and inner city youth angst was heavy, giving birth to a new revolution representing urban culture.

Admittedly we weren't sure what to expect from TRK's latest single "New Era". We had to watch it more than once in order for it to sink in before deciding to write something. It would be easy to blast the group's track saying it's WACK, but we decided to take another approach. The old saying goes "That imitation is the greatest form of flattery", and it is obvious that they are inspired by this period in time by putting their twist on things. The video is stylized with images like dookie chains, the Wop dance, Max Headroom, Kid n Play, and Spike Lee's Do The Right Thing, with beats resembling that of the 1990 single "The Power" by German electronic group Snap!! Coincidentally "The Power" contains samples from "Love's Gonna Get You" by Jocelyn Brown, "Let the Words Flow" by Chill Rob G, and "King Of The Beats" by Mantronix. Come on, you didn't expect us to let that slip by without us taking note.

In all, TRK seem to be a group of young artists attempting to find a voice in an age where hip hop music has become a corporate equation. Whether it is a marketing tool for self promotion, you be the judge. They are not reinventing the wheel, but if their aim is to pay tribute to the past and interpret it for today's youth and culture, then perhaps there is hope yet. What are your thoughts?

The Retro Kidz "New Era"

Snap! "The Power"

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