Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, September 24


I always gravitate toward vibrant colors. I don't know what it is, but I've always loved to mix and match bright with dark denim together. My philosophy has and will always be, the art to properly match your clothing is to purposely be unmatched. There is nothing worse than when I see a man or women to matchy, matchy with a hat, belt, shoes, and bag with all the same color. It looks like your trying too hard. Instead, opt for hits of sparse color gradients throughout your outfit. Your end result will be much more put together and easy on the eyes. This fall is deemed to be the season of purple 'reign'. I don't mean the artist formerly known as Prince, or is he back to his original namesake? I fancied his threads in the movie just as well. Be prepared for every conceivable jewel toned shade to be made available in opulent hues of rich plum, vibrant violet, and royal bluish purple hinting with red undertones. Whether you choose to wear a pop of purple or go all out, this color will add an instant update to your wardrobe. Peep some of my favorite footwear and accessory picks.


CHLOE- "Crocodile Wrap Pump"
I am not much of a heel girl, but these are so unique and different you have to take notice.

STEVE MADDEN- "Triumph" Purple Suede
Another purple heel at a more affordable price.

TORY BURCH- "Reva" Ballet Flat
'Because hitting the city pavement requires comfort and style on your feet.

FENDI- "Resin Cuff"
FENDI- "Patent B Bag"
It doesn't get any glossier than this!

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