Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, January 7


A few months back, I had the opportunity to connect with Tara Fisher, otherwise known to devout Trashbag Aesthetics readers as the always boisterous "Tee". With ideals firmly planted and her ear to the concrete, Tee is armed with daily wit and countless cups of coffee. Having worked both personally and professionally within the entertainment and lifestyle culture community for over fifteen years, I've come across countless heads in the industry who are indeed sincere, while others who feel the need to claim their own worth and personal fame. For me, Trashbag Aesthetics represents the perfect blend of quiet "noise"- making a statement while all the while conscious of staying out of the limelight.

It was after many weeks Tee and I would have one of our endless discussions on a variety of topics ranging from politics, music, and fashion, the idea of my involvement with TBA emerged. Fast forwarding weeks later to now, Rawthentix readers can expect a periodic double dose and collaboration with Trashbag. Within the next few weeks (as soon as I get myself up to speed), you will find me (Lady Loch Ness) as a contributing writer dropping news, disseminating thoughts, as well as rants from the dome. To those of you who may worry about the existence of need. Our blog and philosophy is first and foremost. Although shrouded in mystery to most, Zebak lives in color and is always in motion. He is an intricate puzzle to our union, furthermore co-founder to the Rawthentix creation. Now, if I can only just sneak an image of him onto here as well...



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