Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, January 14


DMC was initially founded by Tony Prince in 1981 as a "Disco Mix Club Show on Radio Luxembourg in the UK, and later operated as a DJ remix service. Five years later they would soon host what is now known today as the DMC World DJ Chamionships. You'll know that this annual DJ competition has produced some of the most influential turntablists and producers to date that include Mixmaster Mike, Q-Bert, and A-Trak. Whether you hit the tables or not, you can add your creative mark by designing your own DMC t-shirt to be added to the 2009 catalogue.

If your design is chosen for the catalogue, you will win 3 copies of your finished
t-shirt in any sizes specified, as well as a DMC/Technics goodie bag which will include a Technics record bag, a pair of Technics slipmats, Technics stickers and the 2008 DMC World DJ Championship DVD. Calvin Klein have also kicked in a gift bag containing his and hers CKIN2U fragrances and his and hers CKIN2U body wash to keep you smelling fresh. You will also have the prestige of your very own design being included in the DMC/Technics range and being name checked on their website and in the 2009 catalogue. To enter the competition visit DMC Technics for full contest rules. GOOD LUCK and get yours!

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