Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Friday, January 23

"Break The Mold"

The viral buzz has been brewing about the anticipated Airwalk re-release of the famed "Desert Boot" made so popular by New York's own Beastie Boys. Per request by Adam Yauch himself, he has teamed up with the Colorado based skate and snow brand to produce 300 exclusive pairs.

If you are one of the lucky one's you can get yours next Tuesday, January 27 at the trendy Hotel Rivington. An evening sure to be filled with tastemakers, sponsors will include premium vodka by 42 Below, whisky provided by Dewars, along with Airwalk customized sneaker boxes by NYC based multi-visual art company The Sounds of Art.

Make sure to email your attendance to and get their early, as our sources tell us that the RSVP has been overwhelming. We will be their with our Sauce and Trashbag Aesthetics cohorts keeping things most proper.
See you all before and after the ill communication.

DATE: Tuesday, January 27
TIME: 7:00pm -10:00pm

Adam Yauch aka MCA sports the Desert boot

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