Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Friday, January 23

CARHARTT Presents:

Oh Crikey!...This is definately one of those times we wish we were abroad. In fact, spendin half the year in Europe would give us the perfect excuse to be closer to some of our fam network. Since we can't, maybe you can to enjoy some musical gems presented by the always inspiring DJ Peanut Butter Wolf. He and his record label Stones Throw have teamed up with Carhartt to present the 2009 Europe Tour starting this coming March. Stay with us as we will bring you more after the needle drop. In the meantime peep the tour line up and dates below.

Carhartt presents: Stones Throw Europe Tour 2009

Artist Line Up:

Mayer Hawthorne (Live)
James Pants (Live)
Peanut Butter Wolf (Video Set )

So far confirmed:
03/06/09 Stones Throw x Ed Banger night – Bataclan – Paris – FR
03/07/09 Cargo – London – UK BUY TICKET
03/08/09 Detonate Weekender – Prestatyn – UK
03/10/09 Sugar Factory – Amsterdam – NL
03/11/09 Trix – Antwerp – BE
03/12/09 Rote Fabrik – Zurich – CH
03/13/09 La Plateforme – Lyon – FR
03/15/09 B72 – Vienna – AT BUY TICKET
03/18/09 Rust – Copenhagen – DK
03/19/09 Conne Island – Leipzig – DE PREORDER TICKET
03/21/09 Sala Caracol – Madrid – ES

Ed Banger Line Up for Paris Show: Dj Mehdi, Busy P, DSL

There will be more tour dates and information updated soon…

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