Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, January 28


Back in October Zebak and I made a visit to the Foundation showroom to view the Spring 2009 line for Hellz Bellz. You'll be delighted to know that this collection is eyeful of smashing delights. I would probably have to say this is one of the strongest collections that creator/designer Lanie Alabanza has put out to date! You'll be tickled to know that yours truly has placed a considerable order for the ladies eager to rock these threads. They will become available at Special Sauce. Stay tuned...come see me and say hello!

I have been wanting to bring our female readers the news but of course had to hold back...until now. I got a news update in my email from BKRW. They have just reported that Hellz will be showing their Spring/Summer '09 line for the first time in Paris during fashion week at the "Who's Next" Tradeshow.

If you do happen to be in this part of town you can visit Hellz between 1/29-2/1, by putting in an email request with Jino (

What really caught my eye were some of the images from the new upcoming line, primarily the "Coco x Hellz" tshirt. The design is an obvious tribute to the iconic Coco Chanel. It is safe to say that this will be one of the lines major draw and features. I predict it will become one of the collections best sellers as well. Black gloves dripping in pearls...what more could a girl ask for? Take a peak at the image below for some additional styles that will become available within the next few months (just hold a magnifying glass up to your monitor)-ha!ha! Don't worry we'll be dropping more niceness faster than you can say, "Spring is almost here"...

In the meantime, stay thrifty & eternally savvy.

Lady Loch Ne$$

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