Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


Zebak & Lady Loch Ness

Wednesday, January 14


I have such fond memories of all things Sanrio, especially the character Hello Kitty. There was always something memorable about having a trinket, and adding it in my keepsake box. Even now, I still find myself fixated on purchasing a Ms. Kitty item. Don't you?...its hard to resist the temptation. When I was in grade school, my mother used to come home with something from the store every Friday after work. That was a time when you could buy Sanrio items for as little as fifty cents to five dollars. My thing was always the little mini sticker books and pens. I used to collect those damn things like crazy. I still have them to this day.

Now in my adulthood I still crave some HK, so the latest collaboration between Hello Kitty and MAC to produce a line of cosmetics and accessories fits that hunger just right. Many of you probably already heard about this venture back in November, so we won't bother to give you the boring details which everyone else has covered.

We will say the stampede to purchase these limited items which includes a range of makeup, jewelry, and accessories from the Hello Kitty Colour and the Hello Kitty Kouture collection's will be gone in the blink of an eye. They will become available starting in North Amercia on February 10, 2009 on the MAC website, and in MAC US stores on February 12, 2009. Don't sleep- make sure you sign up on the MAC email list to be in the know.


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