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Rawthentix is a street culture and lifestyle driven online blog, providing readers with the latest buzz worthy news related to trends and current events for astute tastemakers and globe trekkers around the world.

Initially founded in 2005 as a Creative PR Agency, Rawthentix was strategized and masterminded by its two founding partners who were fed up with the corporate overindulgence mentality within the music, fashion retail, and media industry. For them the current lack of progression and creativity within the already saturated market has spewed countless numbers of overzealous haters claiming to be down, but systematically know nothing.

With the combined work experience and credibility of over 30 years in the art, music, fashion, & dance community, it was only a logical progression for Rawthentix to spawn. Their knowledge and dedication toward cultivating a voice for street culture is their business, but is also engrained within their personal lifestyle as well.

Our marketing campaigns include collaborative projects with Burton, Red Bull, Upper Playground, Red Bull, Nike SB, and Oakley. Media and entertainment collaboration include Milan Entertainment, MTV/VH1 Networks, 'The Art Dump' (Chocolate installation), Red Bull, Pacha NYC, Bboy Ivan (Urban Action Figure), HEF (Fx Crew), KRS One, Fab 5 Freddy, N.E.R.D, Universal/Interscope Group, Much Music (Chum City), artists Barbara Tucker, Rufio (White Lights), Ryuichi Sakamoto (Smoochy), and of course our loyal F.A.M. and Special Sauce collective.

Rawthentix is not only a movement, but a Non-Traditional entertainment and street fashion agency, focusing on marketing initiatives, through an array of promotions that include: Live Event Productions, Brand Development, and Social Networking. We host an eclectic team of forward thinking individuals who live, breathe, & forecast trends In short, we will provide clients with groundbreaking concepts that will maximize brand image and public awareness.

It is our intention to bring readers thoughtful commentary, as well as the latest freshness to drop. If you are seeking a product review, advertisement, client consultation, or looking to connect, we'd love to hear from you. In the meantime frequent our site, leave a comment, and be in the know.


RESPECT,

Zebak & Lady Loch Ness


Sunday, September 7

YSL x FASHION WEEK= RARE


For those of you who made out with the YSL tote giveaway during yesterday's mayhem, kudos to you. If you left empty handed, I understand your discontent. It wasn't an end to all if I didn’t receive a tote, but it would have been a nice souvenir to make out with. Around 1:00pm my partner in crime Zebak and I started walking around midtown seeking potential spots to hit up. We decided to have some fun with the idea and make it into a scavenger hunt seeking the next "clue location". After all, why not right? We had to have some fun while walking around in the humidity and soon to come torrential rainfall.

Around 1:30pm we headed to the most obvious spot being Bryant Park. With no showings to view, we started looking around for the YSL volunteers. After spotting them, we politely asked if any totes were still available. We received a cold head shake of 'NO'. I jokingly responded "Wow I guess they went quickly, didn't they?".
Once again, a nod of 'YES' with a weak fake ass smile. It wouldn't have hurt
Ms. Blondie to open her mouth with a few words, but I guess pleasantries flew out the window from the get.

As we continued down east of 6 Ave., I thought it couldn't get any better, when we spotted a few non-fashion oriented/homeless people rockin' out with the bag.
How completely ironic that was- that made everything all better. I just had to laugh. I guess the idea of discretion was not used by the marketing division at YSL, or picking volunteers to be courteous either. I think Mr. Laurent would have agreed.
Just as well...

At about 2:30pm we headed down to Church Street. I ended up getting my hair done by my stylist and homegirl extraordinaire, Ruth Roche owner of RARE, NYC. As always she hooked me up with an always fresh hairdo. By this time the wind picked up and the rain came. We spent the remaining part of the day listening to music and drinking endless cups of coffee. It was a good end to an almost not so good day.

1L,

L.L.N
Posted by Rawthentix Creative Group at 9/07/2008
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